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Full-service entertainment company, inclusive of artist and athlete management, label, publishing, touring, film / TV and new ventures.

Founded in 2018, Element Zero Group is the world’s next preeminent entertainment company. We work in every aspect of modern entertainment—with recording artists and producers, songwriters, actors, models, and athletes. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. Element Zero Group has partnerships with the world’s leading experts in artist management, technology, fashion, and philanthropy, redefining the business of entertainment.

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An aspiring artist hailing from Las Vegas, Abel "Benny Boy" Kelkay mixes conscious substance with a mainstream appeal. Benny plays with the wittiness of words and incorporates countless puns and entendres into his lyrics while keeping his sound light and playful. Growing as a musician, he's also included production as one of his many titles to benefit his skills of songwriting. Benny is the son of Ethiopian immigrants, Abeba Haile and Teshager Kelkay. His parents emigrated to the US and resided in Las Vegas, Nevada where Benny was born and raised. Growing up on the Eastside of Vegas,, his parents wanted their son to avoid the pitfalls of the inner-city and they moved to the suburbs before Benny began grade school. At the tender age of 6, Benny’s parents divorced and he predominately lived with his mother and grandmother. Benny would learn to live a nomadic lifestyle. Rarely going to the same school consecutively, Benny switched schools 11 times during his years in grade school. With his mother constantly working, and an elderly grandmother watching over him. Benny spent the majority of his time in his bedroom at home sketching comics, writing stories, and more dominantly writing poetry. When Benny was introduced to the hip-hop culture, his poetry would eventually evolve into the hip-hop flow he has today.


Element Zero Group is a social conscious company that maintains an amazing commitment to humanitarianism across its brand portfolio, working to advance social good globally and provide opportunities for vulnerable populations to succeed. Element Zero Group supports the expansion of clients’ philanthropic efforts through three key areas: full service management of their foundations, philanthropic advisement, and strategic, high-impact partnerships.


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